Blue Square continue to run their popular £25 free bet offer for new internet accounts.  See the Blue Square site for more offers and Free Bet incentives terms and conditions.

Blue Square run frequent promotions and have an accessible web site that encourages customers to become long-term return visitors.  One of the top UK licensed bookmakers.

Background: Blue Square was launched on 5th May 1999 and is one of the largest interactive betting services in the UK. The product suite offered by Blue Square has grown from its traditional bookmaking business to now offer all aspects of the gaming market including casino, slots and poker with a goal to increase the product range in the near future. The fixed odds betting services covers many channels including the Internet, Interactive TV, WAP and telephone.

Blue Square was a wholly owned subsidiary of the Intercapital Group Ltd (ICAP) until January when it was acquired by Rank, one of the UK's leading leisure and entertainment companies. Rank's assets include casinos, bingo clubs and on-line gaming, as well as Hard Rock Cafes and global rights to the Hard Rock brand. Blue Square was integrated with Rank Interactive Gaming to create a major force in on-line gaming with a combined customer base of over 750,000 customers.

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